Posts Tagged ‘Generic top-level domain’

Three Easy Steps to Help You Prepare for New gTLDs

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New-TLDsSince 2009 we have been talking about how New Top Level Domains (New gTLDs) were going to come online in scores. Well, it appears that the domain frenzy has just begun!

Donuts Inc., a new registry services company, is at the forefront of the expansion. Applying for an astounding 307 New gTLDs, Donuts is leading the way in term of getting New gTLDs online. This week the company added 15 more TLDs to the Internet’s root zone. Today there are 31 new extensions accepting applications. If you are a brand, thats 31 domains you’ll have to consider registering — and that number is going to increase to over 600 very quickly.

Here are three easy steps you can take now to be ready for all these new extensions.

Step 1: Register Your Trademarks in the Trademark Clearinghouse

Each new registry, the entity that operates a new gTLD, is required to hold a “Sunrise Period“. This period gives rights holders the opportunity to register domain names matching their registered trademarks before anyone else can access the TLD. The Trademark Clearinghouse, or TMCH, was designed to make registering domain names in this period simple, and is a prerequisite to registering a domain name in the Sunrise Period.

Once you register your mark in the TMCH, you will be able to quickly and easily register a domain name matching your trademark across all available TLDs. Registering a mark is simple, and can be done online.

Step 2: Plan Ahead – You DON’T Have to Register in ALL new gTLDs

Review the list of new gTLDs that have been applied for, and narrow down the list down until it is manageable. Find some nice niche keyword TLDs that fit your brand for example “sony.electronics”, or “” — these are a given. Next, find any TLDs that need protecting, for example, “” “brandname.web”. Any consultant telling you to register in all new gTLDs has his head on backwards.

Chances are you have a limited budget, and you’d be wise to stretch that budget as far as you can. Take a look at self-managing your domain names. We make it simple, and we’ll never let your domain expire.

Step 3: Monitor the New Landscape

The TMCH also acts as the first line of defense for protecting your brand in New gTLDs. Anytime a third party tries to register a domain name matching your TMCH record, you’ll receive a notice. This will help you easily monitor the new gTLD landscape and take action quickly if necessary.

Learn more about the TMCH by watching the video below, or visit our registrar partner to get started with your TMCH registration today, and begin registering in the Sunrise period online.


New gTLD Delegations Set to Begin

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The Internet Corporation for Assigned Names and Numbers (ICANN) began its contracting process for New gTLD Registry Operators back in July 2013 when it ceremoniously invited representatives from four registries up on stage to sign the first registry agreements at its public meeting held in Durban, South Africa. This was a huge milestone for ICANN and sent good vibes throughout the community that the new gTLD program was on track.  ICANN had announced that it would be able to sign agreements to the tune of 20 per week.

Unfortunately, the plans for the contracting process didn’t fully go as anticipated.  It took over a month for the next twelve contracts to finally get executed, and today only 70 new gTLD contracts have executed. It seemed like progress had been stalled after community insiders presented ICANN with concerns over “name collisions” — the possibility that requests for internal names used in private networks (.mail, .home, or .corp) will query the public root and thus collide with newly delegated TLDs in the public root —  in New gTLDs, and asked ICANN to further delay the launch of New gTLDs until it can guarantee the safety and stability issues in the DNS.

Despite the many challenges that face the program, today ICANN enthusiastically announced that the first four domains had been cleared to proceed to delegation.  The first four strings were the first to contract with ICANN and now appear to be on their way into the Internet’s Root Zone.  There is no word on the timeline for the delegation, nor for subsequent launch, but New gTLD Applicants can sleep well tonight knowing that progress has been made.

These first New gTLDs to be added to the root are all IDN strings:

  • شبكة (xn--ngbc5azd) – the Arabic word for “Web” or “Network”
    Registry : International Domain Registry Pty. Ltd.
  • онлайн (xn--80asehdb) – Russian for “Online”
    Registry: Core Association
  • сайт (xn--80aswg) – Russian for “Web site”
    Registry: Core Association
  • 游戏 (xn--unup4y) – Chinese for “Game”
    Registry: Spring Fields, LLC

Indeed this is a big step for the future of the Internet and 2014 will bring about a lot of changes to the Domain Name System.


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Independent Objector Files 24 Objections for New gTLDs

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English: Professor Alain Pellet at the International Court of Justice Français

ICANN’s Independent Objector for the New gTLD Program, Alain Pellet, has filed 24 objections against new gTLD applications. The objections, filed with the International Chamber of Commerce (ICC), were for several healthcare related strings as well as dotBrand applications for TLDs that have a similar geographic name, such as the hotly contested .PATAGONIA.

Below is a full list of objections filed by the Independent Objector.

Community Related Objections:

Limited Public Interest Objections:

General Motors Withdraws its New gTLD App for .GMC

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American automaker, General Motors, has withdrawn its application to ICANN for the .GMC New gTLD. This is the 15th application withdrawn from the New gTLD program, and the first from an automaker.

General Motors is known throughout the world as “GM” and planned on operating the .GMC for branding purposes due to restrictions not allowing two-letter strings.  In addition to its application for .GMC, General Motors also applied for .BUICK, .CADILLAC, .CHEVROLET, and .CHEVY.

We have counted around 30 automobile brand applications in the program:

.alfaromeo .chrysler .honda .lincoln
.audi .datsun .infinity .maserati
.bently .dodge .jaguar .mini
.bmw .ford .jeep .mitsubishi
.buick .fiat .kia .nissan
.bugatti .ferrari .lamborghini .suzuki
.chevy .gmc .landrover .toyota
.chevrolet .hynday .lexus .volvo
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Reveal Day – Who Applied For What

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So this is it, the moment we’ve all been waiting for is just a little more than a day away.  ICANN plans to reveal who applied for what during a live event being held in London on Wednesday June 13.

News from applicants and service providers has been flooding the wire since the official close of the application period on May 30th.   Here is a summary of what we know a day out from the big Reveal Day:


Finally, on the homefront here in Japan, GMO Internet in Japan has applied for several geographic TLDs, including .tokyo, .osaka, .nagoya, and .yokohama.  The company has poured lots of cash in its bid for .Shop as well.  GMO has relationships with several large brands in Japan and secured Canon and Hitachi early on in.  (Back-end system is believed to be CloudRegistry)

Reveal Day is just another small step in a long process. After the strings are fully announced tomorrow applicants will have their work cut out. Let the contention resolution begin!

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A Look At How the New TLD Space is Shaping up in Japan

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As the New TLD Application deadline steadily approaches things are finally starting to become clear in Japan.

Here is a quick rundown on how things are shaping up in the Japanese market.

Brand TLDs:

Over the past few years I have been in meetings with dozens of brand holders, from large multinational corporations to small-medium sized local companies, each wondering how New gTLDs will impact their brand and online branding strategies.

Based on my own personal experience I expect around 40-50 .brand applications to come from Japan. Unfortunately, I suspect that a lot companies will submit applications just to “protect” their brands.  I hope that these companies’ TLDs will eventually evolve into a more creative and innovative use of the DNS, but I guess we’ll just have to wait and see. I also expect to see a few nation-wide companies embrace the opportunity as well. As we all know, Canon and Hitachi are the only Japanese companies that have publicly announced their intentions to apply.

City TLDs:

At this point only Tokyo, Osaka, and Kyoto (in that order) have completed the RFP process, evaluated potential applicants, and provided letters of support/letters of non-objection.  All three cities have explicitly stated that they are only supporting applications for the ASCII versions of the TLD.

Tokyo endorsed GMO Registry as the registry operator and Interlink as the backup registry operator.  Osaka recently gave permission to a total of four companies looking to apply (GMO Registry, Interlink, BusinessRalliart, and Future Spirits).  And finally, just yesterday, the government of Kyoto announced that have endorsed the Kyoto Jouhou Gakuen (Kyoto College of Graduate Studies for Informatics (KCGI)) as the applicant for .Kyoto.

Other governments seeking interested parties include:


Generic TLDs:

Only two companies have publicly anounced intentions to apply for generic strings. Those strings are .Shop (GMO Registry) and .SiTE (Interlink).  Both have a high probability of contention. Additionally, Interlink held a contest called the World Domain Cup in which Internet users voted for .earth, and Interlink is currently preparing the application.  I only expect around 5 to 7 generic applications form Japan, but sincerely  hope I’m wrong. Really wrong.

We’ll keep you posted!