New gTLD Launch

Launching process for standard TLDs

The figure below depicts the sequence for launching a New gTLD. A standard type registry is required to offer a priority registration period for trademark holders. This is known as the “Sunrise” period. During the Sunrise period, a registry will need to check the validity of the trademarks being submitted in conjunction with a domain name. The Sunrise period is followed by a open registration period where any user can register premium domain names on a first come first serve basis. This is then followed by the official launch or “Go Live” period when the TLD is open for regular operations.

Please contact us to find out more about the various strategies involved in launching a TLD and ensuring it’s success throughout its ongoing operations.

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