Donuts Inc., a new registry services company, is at the forefront of the expansion. Applying for an astounding 307 New gTLDs, Donuts is leading the way in term of getting New gTLDs online. This week the company added 15 more TLDs to the Internet’s root zone. Today there are 31 new extensions accepting applications. If you are a brand, thats 31 domains you’ll have to consider registering — and that number is going to increase to over 600 very quickly.
Here are three easy steps you can take now to be ready for all these new extensions.
Step 1: Register Your Trademarks in the Trademark Clearinghouse
Each new registry, the entity that operates a new gTLD, is required to hold a “Sunrise Period“. This period gives rights holders the opportunity to register domain names matching their registered trademarks before anyone else can access the TLD. The Trademark Clearinghouse, or TMCH, was designed to make registering domain names in this period simple, and is a prerequisite to registering a domain name in the Sunrise Period.
Once you register your mark in the TMCH, you will be able to quickly and easily register a domain name matching your trademark across all available TLDs. Registering a mark is simple, and can be done online.
Step 2: Plan Ahead – You DON’T Have to Register in ALL new gTLDs
Review the list of new gTLDs that have been applied for, and narrow down the list down until it is manageable. Find some nice niche keyword TLDs that fit your brand for example “sony.electronics”, or “kia.autos” — these are a given. Next, find any TLDs that need protecting, for example, “brand.sucks” “brandname.web”. Any consultant telling you to register in all new gTLDs has his head on backwards.
Chances are you have a limited budget, and you’d be wise to stretch that budget as far as you can. Take a look at self-managing your domain names. We make it simple, and we’ll never let your domain expire.
Step 3: Monitor the New Landscape
The TMCH also acts as the first line of defense for protecting your brand in New gTLDs. Anytime a third party tries to register a domain name matching your TMCH record, you’ll receive a notice. This will help you easily monitor the new gTLD landscape and take action quickly if necessary.
Learn more about the TMCH by watching the video below, or visit our registrar partner to get started with your TMCH registration today, and begin registering in the Sunrise period online.