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General Motors Withdraws its New gTLD App for .GMC

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American automaker, General Motors, has withdrawn its application to ICANN for the .GMC New gTLD. This is the 15th application withdrawn from the New gTLD program, and the first from an automaker.

General Motors is known throughout the world as “GM” and planned on operating the .GMC for branding purposes due to restrictions not allowing two-letter strings.  In addition to its application for .GMC, General Motors also applied for .BUICK, .CADILLAC, .CHEVROLET, and .CHEVY.

We have counted around 30 automobile brand applications in the program:

.alfaromeo .chrysler .honda .lincoln
.audi .datsun .infinity .maserati
.bently .dodge .jaguar .mini
.bmw .ford .jeep .mitsubishi
.buick .fiat .kia .nissan
.bugatti .ferrari .lamborghini .suzuki
.chevy .gmc .landrover .toyota
.chevrolet .hynday .lexus .volvo
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